Dynamic Content – Cereals

Description:

Tedi is a very well-known brand with a multitude of FMCG products, catered for children and toddlers. Our collaboration was set around finding the perfect way to promote their newest product range – breakfast cereals – with the help of display advertising. 

We wanted to show the product itself and we set some the more popular cereals, including honey rings, chocolate shells and chocolate balls. Once the user clicked or touched the cereal bowl – it transitioned into another one of the cereal types. This provided us with the needed user engagement with the product itself to help promote the new cereal.

Apart from visualization, we wanted to list all the important benefits of the cereal and set it in the minds of the audience as a reliable cereal option for enfants. We did so by listing various USPs up top and each of them changed with the switch of the desired cereal bowl. 

As usual, everything was tied together with the brand logo, brand colors and theme so everyone got the message clear – Tedi is introducing their new product – cereals.

Description:

As part of the communication, we created a second HTML5 banner for remarketing purposes. Users who had interacted with the first banner, later saw the second one featuring the products once again with their packages, the Tedi logo and brand bear. With the carousel option we listed the different cereal types and let them rotate automatically inside the ad. Simple, clear, straight-forward, and effective.