Interactive elements: Menu Explorer, In-banner Video
Event tracking: Menu Click, Video Play, Mouse Over
Suitable for: Products with multiple key characteristics, Showcasing a variety of features & services
We wanted to boost brand awareness and consideration for one of our clients in the business of hotel retail, especially with the upcoming Spring season and holidays.
We decided on an HTML5 banner which incorporates a variety of visual elements to grasp attention and provide relevant info at the same time. This is why we divided the space into two zones – the upper half auto plays an in-banner video which portrays the hotel and the surrounding vistas. The lower half is an interactive zone with three separate tabs portraying three strong points of the hotel – SPA center, Accommodation and Food. The main goal was to position the hotel and its facilities as a desirable and unique vacationing experience so we decided to portray relevant info to the users while they were still on banner level. After initiating a click, consumers were already aware of what to expect from the hotel and were ready to consider the offers on the landing page.
Give it a try
Suitable for your business? Explore the possibilities with this HTML5 banner concept now!