Full-width Video Banner – Pepsi

Description:

This banner example is here to steal the show! Our client was Pepsi Bulgaria and the idea was to promote their latest video content in relation to the upcoming UEFA Champions League. Since the brand and event are already popular and recognized among users, we decided that it is enough to show off the video on its own.

We embedded the promotional video in full-height of the 300×600 format and set a bar with the logo, slogan and event logo at the bottom. In this way we were able to maximize visibility and engagement via the dynamic of the picture. Also, the format resembles the well-known and loved story format which users enjoy in a number of online platforms.

We optimized for high engagement and visibility and results from the interaction rate and click through rate proved that we had successfully positioned the banner in the media display environment.