In-Banner Video – Commercial Bank

Description:

Videos can comprise an important part of display ads, providing the creative with a visual richness otherwise unattainable with static ads.  A well-executed and properly customized video banner ad can be a major factor in getting more users to engage with branded content. Therefore, online video advertising is a must component in your strategy as it successfully speaks to your audience. 

Apart from the fact that video ads have higher engagement, users are more likely to remember your ad message if it is presented through video.

Here we introduce a great example of an HTML5 banner with an in-banner video. Our client was a commercial bank interested in driving awareness to their Credit and Deposit options. We decided to use their promotional videos and embed them in the ad itself with a short branded ad message regarding the service. The video banners once again drove high user engagement and we delivered a successful, large-reach display campaign!