Pull Bar + Video - Drinks - Engage360.tech - High Performance HTML5 Ads

Banner 1/2

Client: Menta Peshtera

Interactive elements: Pull Bar

Event tracking: Pull Bar Movement, Mouse Over

Suitable for: Interactive product showcase; Suitable for various FMCG goods and dynamic visuals

Interactions

10/10

Clicks

4/10

Content

7/10

Description:

For the upcoming summer season, one of our clients launched their new alcoholic drink refreshments. They were looking for a new and creative way to advertise the drinks and we created two separate HTML5 banners to showcase the products.

For our first idea we decided on a banner with a Pull bar. The user can slide the bar from side to side and reveal the two new tastes of the drink. Very simple yet effective approach as the user easily memorizes the ad messaged due to the literal “hands-on” approach it uses. To back up our statement – interaction rate skyrocket, with an average rate of 5%-6%. The interactive field takes up most of the banner with the campaign slogan featured at the top.

Banner 2/2

Client: Menta Peshtera

Interactive elements: Video

Event tracking: Video Play, Video Pause, Mouse Over

Suitable for: High range of product or service advertising featuring a promotional video

Interactions

9/10

Clicks

7/10

Content

8/10

Description:

Then again, a good video visual goes along way so we put our effort into a trusted video banner as the second creative for the client. The holy trio came to our rescue once again – Logo, Product visual, Product video.

With these two ads our multi-banner concept was finalized and the product was out to win some attention.