Scratch to Reveal – Online Casino

Description:

Magic and mystery are just two of the brand themes we managed to bring to life for our client Sesame – a renowned offline & online casino. In order to promote their entry bonus, we decided to peak user interest and focus on a more playful approach.

We created this HTML5 banner with a scratch-off field on the first slide. We featured a Magic lamp which users had to “rub” and reveal its secret. We set a large call to action text and easy to use and navigate scratch field and hand cursor.

After revealing, a second slide is shown where the brand logo and name is shown, as well as the ad message itself – the entry bonus and number of free spins.

In this way, we are able to engage users without being intrusive – only if they choose to interact with the banner – the direct casino message is shown. Needless to say, our concept proved successful in terms of interactivity rates, and conversions.