Pull Bar – Health Supplements

Description:

During an active social period, our client wanted to broaden their share of voice and and audience share by including display campaigns to their marketing mix. One of their products for natural detoxification, effective against skin problems and acne, was trending on TikTok and was receiving lots of user love. We wanted to boost this effect and made this interactive HTML5 banner which introduces the product as effective especially for skin problems.

We chose the Before & After approach and made it happen via a pull bar. Users could interact with the banner and use the pull bar to “clear” the imperfections on the skin. The lower part of the banner features the product itself, three key product benefits, and a call to action to click and learn more.

The concept proved successful and we achieved amazingly high interactivity rates. Users were intrigued by the pull bar and engaged with the ad, making the promotion of the product all that better.