Suitable for: Gambling & iGaming; Driving user engagement and positive experience via ad gamification
Nothing drives user ad engagement like easily recognizable and entertaining games and we proved this concept by using the good old wheel of fortune for one of our concepts.
One of our clients in the gambling industry wanted to promote their online casino activities and prizes. We wanted to show users just what they can expect so we created a wheel of fortune which users could spin inside the banner itself via click or tap. After spinning – a second slide banner was revealed showing the prize money for the game.
The casino logo is set up top as not to mislead users what the game is about and set correct expectations.
We generated some amazing results in terms of % of users who have spun the wheel; we also drove new players who made a successful registration in the casino after interacting, and engaged current players who logged back in their existing accounts. You see – with us it’s not just the creative, but the data as well.
Give it a try
Suitable for your business? Explore the possibilities with this HTML5 banner concept now!