Drag & Drop – Sports Drink

Description:

Introducing – Drag and Drop! We are proud to show off our latest banner example and the first of our Drag&Drop concept. For this project our client wanted to promote their vitamin water drinks in a unique and engaging way online, in harmony with their other advertising channels. We decided a drag and drop concept was the way to go – the way it works is various vitamins and minerals are shown in the floating bubbles and users have to “drop” the bubble on top of the bottle via the mouse cursor or by touch on Mobile. Then, the bottle fills up a bit. Up top there is explanatory text urging users to drop 3 of the vitamins of their choice. Once the bottle fills up – the second side of the banner is revealed! Needless to say, the featured vitamins and minerals really are included in the vitamin drink itself.

After revealing, three story type slides are shown. Each of them portrays a different version of the vitamin drink, using its theme colors. The product bottle is visible + some short info. Users can scroll through the bottles and choose on which one to click or use the call to action button at the bottom. Either way, after initiating a click they are taken to the product page.

Apart from providing a unique interactive banner experience, drag and drop concepts provide us with an unattainable otherwise data flow – that of interactions! We track every time a user drags an element, proceeds to the second slide, explores through the vitamin bottles on the second slide, and even mouse overs. All this data helps measure interaction rate and gives us insights of overall engagement of users with the creative. Even more important – we can use the data for further remarketing campaigns, rather than just rely on data from clicks. And that is exactly what we did.

The second banner example you see here was used for remarketing purposes – all users which had interacted with the first banner were shown this more direct HTML5 banner with an embedded video on autoplay. Once again, the logo, three product bottles, and call to action button were featured for a clear and direct ad message. That’s not all – we added an interactive button to trigger video sound on/off, and yes – we tracked interactions of the button as well!