Suitable for: Financial Services, Driving awareness and traffic to a blog, or other useful content via a feed
Corporate blogs provide information to target user audiences or buyer personas, and aim to drive conversions, boost brand-awareness or serve any other relevant company goals. While the created content is usually not directly promotional, business blogs obviously serve direct and indirect business goals. Actually, corporate blogging works best when it is part of an integrated content and conversion marketing strategy.
This is where we come in. As part of the strategy, we created this feed banner with listed blog articles of the client, one of the largest banks in the country. Users could scroll through the articles and inform themselves on relevant and up-to-date content regarding cybersecurity. We set a visible CTA button to drive users to click and learn more. The client had a custom subdomain just for this corporate blog and we resembled their theme and colors to provide a smooth user journey to the landing page.
Give it a try
Suitable for your business? Explore the possibilities with this HTML5 banner concept now!