Game Promotion Strategy – Façade Renovation

Description:

Introducing two HTML5 banner examples which were part of a campaign to promote a game organized by our client. Users were granted the chance to take part in the game and win a full façade renovation of their home.
To promote the activity, we created two separate HTML5 ads.

The first banner uses the touch-to-reveal concept where users are urged to touch a certain element and then a second side of the ad is revealed. In this case, we opted for an animated before and after effect of an old and new façade. The movement attracts user attention and we are able to directly convey the ad message – sign up for a chance to win a renovation. After revealing, details of the game are shown. How to participate, the deadline, call to action to visit the website and a bold company logo and color to introduce our client.

The second example is more rich in textual content and it offers two tabs to switch through and read about the game. The first tab offers insight on the prize – a full façade renovation while the second informs users how to participate in it. To stand out, a promotional video was embedded and auto-played on the banner. A red bar was locked in place at the bottom to convey the game deadline. In this case, the company logo was present at all times, right at the top.

The best part of this strategy is that the banners themselves are enough to convey the entire ad concept and serve as a landing page. First, we have elements to grasp attention, info on what the game is, how to participate, who the organizer/brand is, game deadline. Before even initiating a click, users are already informed of the client’s activity. They can confidently proceed to the website and directly sign-up as they already know what to expect, in detail.