Suitable for: Innovative digital campaigns focusing on UX; Products with multiple key characteristics; Rich product catalogs
Solid Doors Center recognized the need to engage customers as early in the purchase process as possible and aide this process via display campaigns. With this idea in mind, we created a custom configurator and placed it within the HTML5 banner ad. This meant Solid could engage potential customers at the most receptive part of their purchase journey: the awareness and consideration stages.
On the first slide, users are asked to choose the type of door they want to consider as part of the first stage of the ad experience. After they make a choice, the second banner slide is opened where the configurator itself is positioned. It features different door models and users can “configure” their perfect door based on the options. Once they like what they see – a large call to action button guides them to the entire door collection and lands them on the website.
We are very proud of our configurator concept which proves useful in a variety of ways for the client, and users – it is digitally engaging; provides a meaningful user experience; and portrays the product catalog of the client.
Give it a try
Suitable for your business? Explore the possibilities with this HTML5 banner concept now!